October 31, 2024

Masterclass in Dismissiveness: ‘It Is What It Is’

Jackie Dee

This Cliche Is Ubiquitous, and Annoying

Ah, the classic, typical phrase: “It is what it is.” A true gem of linguistic laziness, perfect for those moments when you want to sound profound without actually saying anything of substance. Instead of offering insight or empathy, it throws up a white flag and surrenders to the chaos of life. Congratulations! You’ve just won the award for Most Unhelpful Response. You know what takes effort? Actual engagement. Acknowledging feelings. Problem-solving. “It is what it is” is the verbal equivalent of shrugging your shoulders while scrolling through your phone. It's lazy and dismissive. It is NOT what it is. Fight!! Find a solution. A real conversation might involve some actual thought — imagine the horror! And let’s not forget how it kills conversations. When you say this, you might as well be saying, “I’m done talking; let’s move on to something less meaningful.” Next time you feel tempted to lean on this tired cliche, consider a little creativity in your response instead. How about something like, “Life’s a mess, I know.” At least it acknowledges the struggle without pretending it’s just a shrug-worthy fact of life. Remember, the next time someone hits you with “It is what it is,” you have every right to roll your eyes and demand a better conversation.

About the author 

Jackie Dee

Jackie Dee is a writer and editor with a background in printing and publishing. She is the founder of Headliners Mission Group, where she leads the launch of an online magazine focused on serving teens in Licking County, Ohio.


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